Burnt Orange

RESTAURANT BRANDING, BRIGHTON, UK

Burnt Orange is a concept by Brighton restaurateur Razak Helalat, the fourth in his existing portfolio of award-winning restaurants in Brighton and London. 

Located in the centre of Brighton, Burnt Orange is a sociable and relaxed environment where diners can enjoy high-quality, Mediterranean-influenced small plates alongside fine cocktails and drinks. It’s a great place to lose an afternoon
(and an evening) with friends.

In 2023 Burnt Orange was awarded with the Michelin Bib Gourmand 

Burnt Orange logo design
Burnt Orange restaurant interior overlooking outdoor terrace on a sunny day with menu's displayed

Good Noise were approached to design the brand identity and supporting assets, including exterior signage, menus, print and tableware. 

We also contributed to a series of strategic workshops with the team’s in-house marketing specialists to clearly define the brand position, DNA and personality at the start of the process.

Burnt Orange sharing plates
Burnt Orange garden patio overview
Burnt Orange Interior shot showing textured wall
Burnt Orange Business Card
Burnt Orange Menu Cover design
Burnt Orange drinks menu design
Burnt Orange food menu design
Burnt Orange Interior shot showing panelled wall and menu cover design

We combined bespoke leather menu covers with a touch of rose gold foiling with high-quality paper stocks. The rose gold touches carried across bill trays and bespoke drinks coasters, giving a premium finish.

In early 2022 Burnt Orange was awarded a
Michelin Bib Gourmand.

Burnt orange outside courtyard
Right Here, Right Now archway sign designed by Good Noise

The original wrought iron archway to the entrance of the leafy courtyard gave us a great opportunity to do something unique and memorable with the signage. 

We chose the words ‘right here right now’ - a phrase synonymous with Brighton  and a fitting tribute to the legendary Brighton record label: Skint Records (home to Fatboy Slim, amongst many others), whose offices were based at the same address. Fortunately, he approved of this idea and also put together a playlist for the restaurant. 

We also designed a projecting sign with an ‘orange’ silhouette cut from Corten steel to complement the exterior design elements.

right here right now archway sign drawing and visual
Burnt orange shopfront and archway sign
Burnt orange projecting sign
Burnt orange exterior with signage, archway sign and menu box designed by Good Noise

Services Included:

Brand Identity, Brand Strategy, Logo Design, Signage, Print, Menu Design, Brand Application, Brand Guidelines

Photography:
Restaurant by James French , Food by Paul Winch-Furness, Print by Emma Brickstock

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If you would like help with a branding project we’d love to hear from you. Get in touch

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